Someone tweeted this article and I thought I should read it since I do videos, though must of what I do is covers… and I found it really helpful and informative! I think I had seen this 4 in the past, but never from this perspective, certainly a video reaches more people than a simple text or a flat image – IsabelMissV
Check out these four great ways to use video to boost your inbound marketing efforts:
The homepage is the first thing prospective customers see when visiting your website, so why not enhance it with a quick video? Using video on your homepage is a great way to keep visitors on your site while informing them about your company or services. A homepage video can be as simple as a quick facility tour, an overview of your company or a summary of your services, as we have at Kuno Creative.
Sure, YouTube is a great resource to store your videos, but why would you want to send potential customers away from your website where they can convert? Creating a central hub for your videos in a single location on your website not only allows visitors to browse through them at their leisure (like YouTube), but also keeps them on your website. What’s more, including links to landing pages or calls to action can help increase conversion.
Video embedded on landing pages is the perfect way to mix up a campaign’s content while increasing your chance of conversion. Instead of having leads download or read another guide or white paper, you can include a short video—it is the perfect middle of the funnel piece. Explainer/demonstration videos or customer testimonials can provide your viewers with the information that they are looking for to make them into customers.
Tip: Make sure to include a contact form to boost the chance of conversion. Your videos might drive them to contact you after watching and, as marketers, we want make contacting us as easy as possible.
Incorporating videos within blogs is an excellent way to give readers a mix of content. Videos are a great way to sum up the main points in a blog. They give readers a different (not to mention quicker) way to absorb the material. And just like a traditional blog, they allow your readers to get to know and trust your company, but the difference is they see and listen to your employees.
As you can see, video can make quite an impact on your inbound marketing efforts; however, merely creating video to have video isn’t enough. To make the most of this powerful content, you should continuously produce interesting videos potential customers want to watch and keep an eye on your video analytics to see what content is working and what isn’t.
For more great tips on video, as well as inbound marketing, I invite you to check out the Kuno Creative YouTube Channel.
With a degree in Electronic Media, Dan Romanski has five years of video production, both professionally and independently. When he is not assisting with lead nurturing campaings and projects at Kuno Creative, he can be found exploring different parts of Cleveland with his camera. Connect with him onTwitter, LinkedIn or Google Plus.
TAKEN FROM/CREDITS: 4 Ways to Use Video in Inbound Marketing | Launchspark Video.